Biggies
Retail & E-commerce
Biggies is a Swedish streetwear label built around clean, oversized basics - tees, hoodies, sweatshirts and caps designed for everyday wear. It launched on Shopify with a clear point of view: intentional design, made with care, for people who think about what they put on.
the brief
They had the concept and the product nailed down but needed a visual identity to match — a logo they could actually use across the store, packaging, and socials, plus a color system to keep everything consistent. A focused Design Day was booked to get it done.
the work
Working from their direction, I designed the Biggies logo and delivered it professionally across every size and format they'd need — from favicon to print. Alongside it, a color profile to keep the brand consistent everywhere it shows up, from the Shopify store to product tags.
the result
Biggies launched with a logo and color identity built to last — clean, flexible, and ready for wherever the brand goes next.
