Alpine culture
Hospitality & Luxury Travel
Alpine Culture offers luxury ski chalet experiences in Tignes and Val d'Isère. When I came on board during my internship, they were handling their own marketing as best they could - but without a proper brand foundation, nothing quite felt cohesive or consistent. I came in and built it from scratch.
the breif
Alpine Culture has a great product but their marketing presence didn't reflect it. The visuals were inconsistent, there was no graphic profile to work from, and their social media and website weren't doing the brand justice. The job was to fix all of that — and build something they could actually use and grow with.
the work
We started with the foundation: a full graphic profile covering colors, typography, and visual direction. From there everything else followed — a website redesign that matched the premium feel of the product, Instagram strategy and content templates so the feed looked intentional rather than improvised, and marketing collateral that pulled it all together across every touchpoint.
the result
Alpine Culture went from a brand that looked like it was figuring itself out to one that looked like it always knew what it was. Everything finally felt like it belonged together — the website, the social, the materials. A complete brand presence.
